AIM Corporate Identity

AIM Group & AIMS Group International were two companies with similar names (highly recognizable in the professional congresses and events management business). In 2011 they decided to become one and stronger company. But, the different identities and communication after the merger was not an option. I was asked to create a new logo but to keep some old elements and new identity & communication style. It took me approximately 6 months, especially for the type recreation of all the hands. I made and arranged them custom – word by word, line by line, without any code generator.

In 2015 the company took new direction with a refresh but the presented identity below lived more than 3 years.